v ABOUT What is Dance a GoGo? Dance a GoGo is a freeform style of dancing that is contemporary, modern, multicultural and dedicated specifically to women. Have you ever heard of "GoGo-dancing?" Yes, Dance a GoGo is as fun, energetic and lighthearted as that-- BUT, Dance a GoGo transcends those basic origins to introduce an ethos, spirituality and an international sense of femininity. Womanhood is the symbol of Mother Nature and movement symbolizes life. Dance a GoGo springs from a profound admiration for all women that believe they can be strong AND feminine; and promotes a method to have a healthy life and an uncompromising attitude of courage and idealism. Dance a GoGo is about unity AND individualism, being style-free is Dance a GoGo's signature, and being free in spirit is Dance a GoGo's goal. Why Dance a GoGo? Dance a GoGo is the only DVD of its kind, a dance instructional video by-women-for-women that combines not just choreography and exercise but also sexiness, grace and empowerment. It contains both a practical instruction for having a healthier body and a philosophical roadmap to being a stronger woman. How to "Dance a GoGo"? Dance a GoGo can be applied in a myriad of ways for a variety of purposes. Watch the technical breakdowns to master the real-life moves, or just follow along with the workout section to burn calories and build muscle tone, flexibility and confidence. Do it in the privacy of your own home or take it to the dance floor!About Dance a GoGo : Sexy Nightclub Workout Dance a GoGo now brings you the SEXY NIGHTCLUB WORKOUT! This is the first DVD of soon to be developed Dance a GoGo collection. The routines in this release are specially formulated to train anyone of any experience level to be able to hold their own on the dance floor with grace, confidence, poise and sex appeal.Want to find out more? See Dance a GoGo approach. About Dance a GoGo : Product Approach Dance a GoGo is a wholly unique approach to the Dance instruction DVD genre, completely unlike anything else on the market. It is unique in that it uses nightclub and music video-style routines to craft a workout. Unlike the start/stop style of other DVDs, Dance a GoGo is continuous and teaches the viewer as she exercises. Femininity, empowerment and strength are at the core of the Dance a GoGo ethos, and it was designed exclusively with a female audience in mind. However, Dance a GoGo, is also about bringing out the consumer's latent sex appeal in a positive and healthy way. This broadens the appeal to include the boyfriends and husbands of the intended market as well. Dance a GoGo is packed with original choreography and easy to follow instructions, but it is defined by its attitude. Andrea Lin's dance routines and screen presence do more than just entertain and instruct. She has imbued the DVD with a philosophy and a positive outlook that speak directly to the viewer's sense of self and womanhood. This stimulates a unique connection to the material that builds a brand and a long-term relationship between the market and the product.